Emotional Cockpit©
Emotional Cockpit©
Inside every Majelan X–enabled vehicle, the Emotional Cockpit© combines perception, intelligence, and interaction to deliver adaptive experiences that drive comfort, safety, and OEM value.
Inside every Majelan X–enabled vehicle, the Emotional Cockpit© combines perception, intelligence, and interaction to deliver adaptive experiences that drive comfort, safety, and OEM value.
Get inspired by our work
See how we’ve transformed homes with our expert craftsmanship and attention to detail.
MARKET REALITY
MARKET REALITY
MARKET REALITY
Big Tech Captured the Cockpit
Big Tech Captured the Cockpit
Big Tech Captured the Cockpit
OEMs invest in connectivity but lose all value to Apple, Google, and Spotify. Zero revenue, zero data, zero differentiation—while customers spend 90 minutes daily in vehicles consuming content controlled entirely by Big Tech.
€0 revenue from in-car engagement
100% user data captured by Big Tech
Brand reduced to hardware provider
SOLUTION
SOLUTION
SOLUTION
Emotional Intelligence Platform
Emotional Intelligence Platform
Emotional Intelligence Platform
A full-stack AI solution combining multimodal sensing (radar, cameras, LLM) with contextual content delivery. The cockpit understands who's inside, how they feel, and adapts everything—safety, comfort, entertainment—in real-time.
LLM-orchestrated with 4 subsystems
Multi AI fusion with radar, camera, voice..
Software-first, SDV-native integration
IMPACT
IMPACT
IMPACT
Measurable Business revenue+
Measurable Business revenue+
Measurable Business revenue+
OEMs unlock recurring revenue streams, reclaim 100% data ownership, reduce hardware costs, and deliver differentiated experiences that build brand loyalty—all while exceeding safety regulations and reducing accident risks.
+15% annual recurring revenue/vehicle
€30-55 cost savings per unit
60% increase in user engagement
4 Subsystems to the EIPM
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Modern ADAS, HMI, and voice assistants are intelligent, but not empathic. EIPM changes that, bringing cars to life with enhanced safety, deep comfort, and true connection.
Our AI-driven middleware fuses sensor, voice, and connectivity data to understand drivers' and passengers' emotional states in real-time.
01
Software-First Architecture
A brief description of this amazing project and what makes it special.
SECTION NAME
SECTION NAME
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01
Software-First Architecture
01
Software-First Architecture
4 Subsystems to the EIPM
Blabblablabla
Modern ADAS, HMI, and voice assistants are intelligent, but not empathic. EIPM changes that, bringing cars to life with enhanced safety, deep comfort, and true connection.
Our AI-driven middleware fuses sensor, voice, and connectivity data to understand drivers' and passengers' emotional states in real-time.
01
Software-First Architecture
A brief description of this amazing project and what makes it special.
SECTION NAME
SECTION NAME
SECTION NAME
01
Software-First Architecture
01
Software-First Architecture
4 Subsystems to the EIPM
Blabblablabla
Modern ADAS, HMI, and voice assistants are intelligent, but not empathic. EIPM changes that, bringing cars to life with enhanced safety, deep comfort, and true connection.
Our AI-driven middleware fuses sensor, voice, and connectivity data to understand drivers' and passengers' emotional states in real-time.
01
Software-First Architecture
A brief description of this amazing project and what makes it special.
SECTION NAME
SECTION NAME
SECTION NAME
01
Software-First Architecture
01
Software-First Architecture
Get inspired by our work
See how we’ve transformed homes with our expert craftsmanship and attention to detail.
SECTION NAME
Modern kitchen refit
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Key Benefits
Emotional connection between driver & brand
Differentiated UX beyond generic infotainment
SDV-native, modular and OEM-controlled
Emotional connection between driver & brand
Differentiated UX beyond generic infotainment
SDV-native, modular and OEM-controlled
SECTION NAME
SECTION NAME
SECTION NAME
SECTION NAME
SECTION NAME
Modern kitchen refit
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Key Benefits
Emotional connection between driver & brand
Differentiated UX beyond generic infotainment
SDV-native, modular and OEM-controlled
Emotional connection between driver & brand
Differentiated UX beyond generic infotainment
SDV-native, modular and OEM-controlled
SECTION NAME
SECTION NAME
SECTION NAME
SECTION NAME
SECTION NAME
Modern kitchen refit
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Key Benefits
Emotional connection between driver & brand
Differentiated UX beyond generic infotainment
SDV-native, modular and OEM-controlled
Emotional connection between driver & brand
Differentiated UX beyond generic infotainment
SDV-native, modular and OEM-controlled
SECTION NAME
SECTION NAME
SECTION NAME
SECTION NAME
SECTION NAME
External garden path build
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Key Benefits
Emotional connection between driver & brand
Differentiated UX beyond generic infotainment
SDV-native, modular and OEM-controlled
Emotional connection between driver & brand
Differentiated UX beyond generic infotainment
SDV-native, modular and OEM-controlled
SECTION NAME
SECTION NAME
SECTION NAME
SECTION NAME
SECTION NAME
External garden path build
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Key Benefits
Emotional connection between driver & brand
Differentiated UX beyond generic infotainment
SDV-native, modular and OEM-controlled
Emotional connection between driver & brand
Differentiated UX beyond generic infotainment
SDV-native, modular and OEM-controlled
SECTION NAME
SECTION NAME
SECTION NAME
SECTION NAME
SECTION NAME
External garden path build
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Key Benefits
Emotional connection between driver & brand
Differentiated UX beyond generic infotainment
SDV-native, modular and OEM-controlled
Emotional connection between driver & brand
Differentiated UX beyond generic infotainment
SDV-native, modular and OEM-controlled
SECTION NAME
SECTION NAME
SECTION NAME
SECTION NAME
SECTION NAME
Modern kitchen refit
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Key Benefits
Emotional connection between driver & brand
Differentiated UX beyond generic infotainment
SDV-native, modular and OEM-controlled
Emotional connection between driver & brand
Differentiated UX beyond generic infotainment
SDV-native, modular and OEM-controlled
SECTION NAME
SECTION NAME
SECTION NAME
SECTION NAME
SECTION NAME
Modern kitchen refit
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Key Benefits
Emotional connection between driver & brand
Differentiated UX beyond generic infotainment
SDV-native, modular and OEM-controlled
Emotional connection between driver & brand
Differentiated UX beyond generic infotainment
SDV-native, modular and OEM-controlled
SECTION NAME
SECTION NAME
SECTION NAME
SECTION NAME
SECTION NAME
Modern kitchen refit
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Key Benefits
Emotional connection between driver & brand
Differentiated UX beyond generic infotainment
SDV-native, modular and OEM-controlled
Emotional connection between driver & brand
Differentiated UX beyond generic infotainment
SDV-native, modular and OEM-controlled
SECTION NAME
SECTION NAME
SECTION NAME
SECTION NAME
SECTION NAME
External garden path build
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Key Benefits
Emotional connection between driver & brand
Differentiated UX beyond generic infotainment
SDV-native, modular and OEM-controlled
Emotional connection between driver & brand
Differentiated UX beyond generic infotainment
SDV-native, modular and OEM-controlled
SECTION NAME
SECTION NAME
SECTION NAME
SECTION NAME
SECTION NAME
External garden path build
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Key Benefits
Emotional connection between driver & brand
Differentiated UX beyond generic infotainment
SDV-native, modular and OEM-controlled
Emotional connection between driver & brand
Differentiated UX beyond generic infotainment
SDV-native, modular and OEM-controlled
SECTION NAME
SECTION NAME
SECTION NAME
SECTION NAME
SECTION NAME
External garden path build
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Key Benefits
Emotional connection between driver & brand
Differentiated UX beyond generic infotainment
SDV-native, modular and OEM-controlled
Emotional connection between driver & brand
Differentiated UX beyond generic infotainment
SDV-native, modular and OEM-controlled
SECTION NAME
SECTION NAME
SECTION NAME
SECTION NAME
See it in action
Real-world scenarios showing how the Emotional Cockpit responds to driver and vehicle states.
CONSORTIUM AUDIOMOBILITE 2030 Un projet lauréat du plan d'investissement du gouvernement France 2030
Majelan X (anciennement ETX Majelan) s'associe à Continental, l’École Polytechnique de Paris et ANITI afin de proposer un assistant intelligent embarqué pour…
AI Summit: for France to lead the industrial revolution*, by Jérôme Doncieux, founder & CEO of ETX Majelan
Jérôme Doncieux, founder and CEO of ETX Majelan, argues that AI-generated audio constitutes...
A look back at the Invest'Auto Day event organised by Le Journal de l'Automobile, where our Co-CEO Franck Louis-Victor spoke.
Franck returned to a key issue: how to reinvent the relationship between car distributors...
Media & AdTech Evening: AI at the heart of audio creation
Co-hosted by Nicolò Scribani Rossi from ElevenLabs and Franck Louis-Victor, Co-CEO of Majelan X. We had the opportunity to listen to Franck's voice clone as well as several excerpts from...
Jérôme Doncieux, founder of ETX Majelan, an audio and AI platform, guest on Info médias on Franceinfo
With artificial intelligence, ‘we are going to see the big comeback of audio, not just radio,’ promises Jérôme Doncieux of ETX Majelan.
Interview with Jérôme on Tech & Co, where he shares the vision of majelan X, the integration of AI into the in-car audio experience.
Audio has always been king in the car, but passive. Today, thanks to the Emotional Cockpit©, we can have contextualized, personalized and..."
CONSORTIUM AUDIOMOBILITE 2030 Un projet lauréat du plan d'investissement du gouvernement France 2030
Majelan X (anciennement ETX Majelan) s'associe à Continental, l’École Polytechnique de Paris et ANITI afin de proposer un assistant intelligent embarqué pour…
AI Summit: for France to lead the industrial revolution*, by Jérôme Doncieux, founder & CEO of ETX Majelan
Jérôme Doncieux, founder and CEO of ETX Majelan, argues that AI-generated audio constitutes...
A look back at the Invest'Auto Day event organised by Le Journal de l'Automobile, where our Co-CEO Franck Louis-Victor spoke.
Franck returned to a key issue: how to reinvent the relationship between car distributors...
Media & AdTech Evening: AI at the heart of audio creation
Co-hosted by Nicolò Scribani Rossi from ElevenLabs and Franck Louis-Victor, Co-CEO of Majelan X. We had the opportunity to listen to Franck's voice clone as well as several excerpts from...
Jérôme Doncieux, founder of ETX Majelan, an audio and AI platform, guest on Info médias on Franceinfo
With artificial intelligence, ‘we are going to see the big comeback of audio, not just radio,’ promises Jérôme Doncieux of ETX Majelan.
Interview with Jérôme on Tech & Co, where he shares the vision of majelan X, the integration of AI into the in-car audio experience.
Audio has always been king in the car, but passive. Today, thanks to the Emotional Cockpit©, we can have contextualized, personalized and..."
CONSORTIUM AUDIOMOBILITE 2030 Un projet lauréat du plan d'investissement du gouvernement France 2030
Majelan X (anciennement ETX Majelan) s'associe à Continental, l’École Polytechnique de Paris et ANITI afin de proposer un assistant intelligent embarqué pour…
AI Summit: for France to lead the industrial revolution*, by Jérôme Doncieux, founder & CEO of ETX Majelan
Jérôme Doncieux, founder and CEO of ETX Majelan, argues that AI-generated audio constitutes...
A look back at the Invest'Auto Day event organised by Le Journal de l'Automobile, where our Co-CEO Franck Louis-Victor spoke.
Franck returned to a key issue: how to reinvent the relationship between car distributors...
Media & AdTech Evening: AI at the heart of audio creation
Co-hosted by Nicolò Scribani Rossi from ElevenLabs and Franck Louis-Victor, Co-CEO of Majelan X. We had the opportunity to listen to Franck's voice clone as well as several excerpts from...
Jérôme Doncieux, founder of ETX Majelan, an audio and AI platform, guest on Info médias on Franceinfo
With artificial intelligence, ‘we are going to see the big comeback of audio, not just radio,’ promises Jérôme Doncieux of ETX Majelan.
Interview with Jérôme on Tech & Co, where he shares the vision of majelan X, the integration of AI into the in-car audio experience.
Audio has always been king in the car, but passive. Today, thanks to the Emotional Cockpit©, we can have contextualized, personalized and..."
CONSORTIUM AUDIOMOBILITE 2030 Un projet lauréat du plan d'investissement du gouvernement France 2030
Majelan X (anciennement ETX Majelan) s'associe à Continental, l’École Polytechnique de Paris et ANITI afin de proposer un assistant intelligent embarqué pour…
AI Summit: for France to lead the industrial revolution*, by Jérôme Doncieux, founder & CEO of ETX Majelan
Jérôme Doncieux, founder and CEO of ETX Majelan, argues that AI-generated audio constitutes...
A look back at the Invest'Auto Day event organised by Le Journal de l'Automobile, where our Co-CEO Franck Louis-Victor spoke.
Franck returned to a key issue: how to reinvent the relationship between car distributors...
Media & AdTech Evening: AI at the heart of audio creation
Co-hosted by Nicolò Scribani Rossi from ElevenLabs and Franck Louis-Victor, Co-CEO of Majelan X. We had the opportunity to listen to Franck's voice clone as well as several excerpts from...
Jérôme Doncieux, founder of ETX Majelan, an audio and AI platform, guest on Info médias on Franceinfo
With artificial intelligence, ‘we are going to see the big comeback of audio, not just radio,’ promises Jérôme Doncieux of ETX Majelan.
Interview with Jérôme on Tech & Co, where he shares the vision of majelan X, the integration of AI into the in-car audio experience.
Audio has always been king in the car, but passive. Today, thanks to the Emotional Cockpit©, we can have contextualized, personalized and..."
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