The Augmented Intelligent Radio© Champion
The Augmented Intelligent Radio© Champion
The first interactive SDV-native cockpit that drives both feelings and revenues+ for the automotive industry and media leaders.
The first interactive SDV-native cockpit that drives both feelings and revenues+ for the automotive industry and media leaders.
The car cockpit, the last strategic free space
Big Tech has captured users, data and revenues, leaving OEMs and Media out of the loop.
DRIVERS
Drivers face generic, non-personalized and boring experiences
When every cockpit runs the same mirrored apps with no continuity and context, the brand experience disappears, reducing the cockpit to a commodity interface.
AUTOMOTIVE EXPERTS
The automotive industry earns €0 on in-car
content
Despite billions invested in connected services, most OEMs generate no direct or recurring revenue from the content consumed in their vehicles.
MEDIA
Media companies can’t access captive in-car audiences
Premium publishers and audio brands have no native access to the most engaged audience in the world: drivers (a 100% captive, high-value context)
From infotainment to the
Augmented Intelligent Radio©
From infotainment to the
Augmented Intelligent Radio©
From infotainment to the
Augmented Intelligent Radio©
The car cockpit is no longer just a screen. It becomes a living, intelligent media space, designed to sense, respond and deliver the right content at the right time for drivers and passengers
The car cockpit is no longer just a screen. It becomes a living, intelligent media space, designed to sense, respond and deliver the right content at the right time for drivers and passengers
THE AUGMENTED INTELLIGENT RADIO©
THE AUGMENTED INTELLIGENT RADIO©
A monetized intelligent content engine for the car cockpit
A monetized intelligent content engine for the car cockpit
A monetized intelligent content engine for the car cockpit
MajelanX reinvents the traditional car radio with Augmented Intelligent Radio©: a sovereign, AI-powered and SDV-native media experience that blends live radio, podcasts, press, branded content and streaming into one personalized interface. By combining sensors, context, mood, journey data and real-time personalization, it delivers the right content at the right moment while creating new recurring revenue streams for OEMs and media companies.
The Augmented Radio is the first SDV-native media service that blends live radio, podcasts, press, and branded content.
It uses AI to orchestrate content by context, mood and journey, delivering relevant experiences to the driver.
For media and OEMs, it creates shared, recurring revenue inside the cockpit.
Media Content: TTS press, podcasts, radio, music, and streaming content
OEM Content: Brand content, vehicle information, and direct communications with customers.
User-Generated Content: AI-powered reading and summarization of scanned documents, personal files, and saved content.
Monetization with OEM–Media revenue sharing
Community Content: Interactions with other drivers, shared experiences, recommendations, and live discussions.
Monetization with OEM–Media revenue sharing
Case Study
Case Study
majelanX on board the DS 3 Maison Sarah Lavoine Collection
majelanX on board the DS 3 Maison Sarah Lavoine Collection
majelanX on board the DS 3 Maison Sarah Lavoine Collection
With DS Automobiles, majelanX brings its vision of Augmented Intelligent Radio© to life: a simpler, smarter and more immersive in-car audio experience.
Launched in June 2026 in the DS 3 Maison Sarah Lavoine Collection, the majelanX Automotive application brings together news, inspiring stories, AI-powered audio press and exclusive branded content in a single entry point.
Following a proof of concept conducted with nearly 100 DS ambassadors, the results confirm strong user interest in the in-car channel.
The Augmented Radio is the first SDV-native media service that blends live radio, podcasts, press, and branded content.
It uses AI to orchestrate content by context, mood and journey, delivering relevant experiences to the driver.
For media and OEMs, it creates shared, recurring revenue inside the cockpit.
%
use the app in the car
%
find the content interesting
%
express strong interest in the DS Automobiles in-car channel
Monetization with OEM–Media revenue sharing
What you get and why now!
What you get and why now!
All market signals point to the same inflection point. Here's what Majelan X unlocks for each player.
AUTOMOTIVE
MEDIAS
DRIVERS
Monetize the Cockpit
Turn the cockpit from a cost center into a profit center (+15% revenue uplift) with a native media layer.
Differenciate the Experience
Deliver a branded, emotional user experience that goes far beyond generic mirroring (AA/CarPlay).
Own the Value Chain
Keep control of the UX, data and monetization instead of handing it to Big Tech. |
AUTOMOTIVE
MEDIAS
DRIVERS
Monetize the Cockpit
Turn the cockpit from a cost center into a profit center (+15% revenue uplift) with a native media layer.
Differenciate the Experience
Deliver a branded, emotional user experience that goes far beyond generic mirroring (AA/CarPlay).
Own the Value Chain
Keep control of the UX, data and monetization instead of handing it to Big Tech. |
DRIVERS
AUTOMOTIVE
MEDIA
%
Drivers want personalized in-car experiences.
"75%, indicated that content being personalized, that recognizes individual preferences or past choices, is important or extremely important."
DTS Consumer Survey - 2023
Enjoy a seamless journey
Access radio, podcasts and press in one continuous, frictionless flow.
Get adaptive content
AI tailors content to mood, journey and context, reducing cognitive load.
Feel an emotional connection
Experience a cockpit that feels alive, human and aligned with your preferences.
Our latest news
See how mobility leaders and smart-audio pioneers are shaping the future of embedded audio.
Our latest news
See how mobility leaders and smart-audio pioneers are shaping the future of embedded audio.
Our latest news
See how mobility leaders and smart-audio pioneers are shaping the future of embedded audio.
“French Champions in Embedded Innovation” after winning the Embedded Award at Bercy.
A major milestone for majelanX, as we were the only automotive & media startup selected among 12 finalists from the aerospace, space and defense industries.
majelanX will be at VivaTech 2026 to unveil its Augmented Intelligent Radio©.
Recognized by the German government as a Franco-German flagship, majelanX will showcase its vision for the future of the automotive cockpit
Read the op-ed by our CEO Jérôme Doncieux, co-signed with our co-CEO Franck Louis-Victor, published in Le Soir.
This op-ed fuels the conversation on the need for a European mobilization around the automotive cockpit, in-vehicle data, and onboard experiences.
Majelan X acquires Gestigon from Valeo and strengthens its "emotional cockpit"
By acquiring Gestigon, Valeo's German subsidiary specializing in gesture and emotion recognition, French start-up Majelan X reaches a new...
Interview with Jérôme on Tech & Co, where he shares the vision of majelan X, the integration of AI into the in-car audio experience.
Audio has always been king in the car, but passive. Today, thanks to the Emotional Cockpit©, we can have contextualized, personalized and..."
Jérôme Doncieux, founder of ETX Majelan, an audio and AI platform, guest on Info médias on Franceinfo
With artificial intelligence, ‘we are going to see the big comeback of audio, not just radio,’ promises Jérôme Doncieux of ETX Majelan.
Interview with Jérôme on Tech & Co, where he shares the vision of majelan X, the integration of AI into the in-car audio experience.
Audio has always been king in the car, but passive. Today, thanks to the Emotional Cockpit©, we can have contextualized, personalized and..."
Interview with Jérôme on Tech & Co, where he shares the vision of majelan X, the integration of AI into the in-car audio experience.
Audio has always been king in the car, but passive. Today, thanks to the Emotional Cockpit©, we can have contextualized, personalized and..."
Read the op-ed by our CEO Jérôme Doncieux, co-signed with our co-CEO Franck Louis-Victor, published in Le Soir.
This op-ed fuels the conversation on the need for a European mobilization around the automotive cockpit, in-vehicle data, and onboard experiences.
Majelan X acquires Gestigon from Valeo and strengthens its "emotional cockpit"
By acquiring Gestigon, Valeo's German subsidiary specializing in gesture and emotion recognition, French start-up Majelan X reaches a new...
Interview with Jérôme on Tech & Co, where he shares the vision of majelan X, the integration of AI into the in-car audio experience.
Audio has always been king in the car, but passive. Today, thanks to the Emotional Cockpit©, we can have contextualized, personalized and..."
Jérôme Doncieux, founder of ETX Majelan, an audio and AI platform, guest on Info médias on Franceinfo
With artificial intelligence, ‘we are going to see the big comeback of audio, not just radio,’ promises Jérôme Doncieux of ETX Majelan.
Interview with Jérôme on Tech & Co, where he shares the vision of majelan X, the integration of AI into the in-car audio experience.
Audio has always been king in the car, but passive. Today, thanks to the Emotional Cockpit©, we can have contextualized, personalized and..."
Interview with Jérôme on Tech & Co, where he shares the vision of majelan X, the integration of AI into the in-car audio experience.
Audio has always been king in the car, but passive. Today, thanks to the Emotional Cockpit©, we can have contextualized, personalized and..."
Read the op-ed by our CEO Jérôme Doncieux, co-signed with our co-CEO Franck Louis-Victor, published in Le Soir.
This op-ed fuels the conversation on the need for a European mobilization around the automotive cockpit, in-vehicle data, and onboard experiences.
Majelan X acquires Gestigon from Valeo and strengthens its "emotional cockpit"
By acquiring Gestigon, Valeo's German subsidiary specializing in gesture and emotion recognition, French start-up Majelan X reaches a new...
Interview with Jérôme on Tech & Co, where he shares the vision of majelan X, the integration of AI into the in-car audio experience.
Audio has always been king in the car, but passive. Today, thanks to the Emotional Cockpit©, we can have contextualized, personalized and..."
Jérôme Doncieux, founder of ETX Majelan, an audio and AI platform, guest on Info médias on Franceinfo
With artificial intelligence, ‘we are going to see the big comeback of audio, not just radio,’ promises Jérôme Doncieux of ETX Majelan.
Let’s turn your use case into business value
Whether you're an automaker, a media group or a tech innovator, book a free 20-minute demo to
explore how Majelan X turns mobility and media into measurable ROI thanks to the Augmented Intelligent Radio©
SAVE THE DATE
Majelan X at Vivatech 2026
majelanX is the only automotive start-up present throughout VivaTech as a “model of Franco-German cooperation”, following its selection by the German Federal Government.
📍 You can find us at Stand 3F29 in the German Park to try out our first demonstrator.
We will also be speaking at several key events:
Wednesday 17/06 – 11:00 AM (German Stage)
“Audio AI & Tech: Driving Europe’s Automotive Renaissance”
Friday 19/06 – 9:45 AM (Business France booth)
Alongside senior representatives from the German Ministry of Economic Affairs, Siemens, Business France, and L’Oréal.
Saturday 20/06 – 2:30 PM (German Stage)
“Media, the new engines of the automotive industry”
SAVE THE DATE
Majelan X at Vivatech 2026
majelanX is the only automotive start-up present throughout VivaTech as a “model of Franco-German cooperation”, following its selection by the German Federal Government.
📍 You can find us at Stand 3F29 in the German Park to try out our first demonstrator.
We will also be speaking at several key events:
Wednesday 17/06 – 11:00 AM (German Stage)
“Audio AI & Tech: Driving Europe’s Automotive Renaissance”
Friday 19/06 – 9:45 AM (Business France booth)
Alongside senior representatives from the German Ministry of Economic Affairs, Siemens, Business France, and L’Oréal.
Saturday 20/06 – 2:30 PM (German Stage)
“Media, the new engines of the automotive industry”
SAVE THE DATE
Majelan X at Vivatech 2026
majelanX is the only automotive start-up present throughout VivaTech as a “model of Franco-German cooperation”, following its selection by the German Federal Government.
📍 You can find us at Stand 3F29 in the German Park to try out our first demonstrator.
We will also be speaking at several key events:
Wednesday 17/06 – 11:00 AM (German Stage)
“Audio AI & Tech: Driving Europe’s Automotive Renaissance”
Friday 19/06 – 9:45 AM (Business France booth)
Alongside senior representatives from the German Ministry of Economic Affairs, Siemens, Business France, and L’Oréal.
Saturday 20/06 – 2:30 PM (German Stage)
“Media, the new engines of the automotive industry”